BRAND BRIEF
“A new era of modern feminity”Hickmann Eyewear proudly presents its Fall/Winter 2025 campaign, celebrating a bold new chapter in contemporary eyewear. With a refined vision of modern femininity, this season’s collection invites women to express their individuality through powerful silhouettes and elegant design.Rooted in timeless style and inspired by architectural beauty, the new campaign captures the essence of Hickmann: strong, sophisticated, and unapologetically feminine. Signature shapes such as exaggerated cat-eyes, octagonal forms, and minimal rimless designs are elevated by unexpected details, from geometric cut-outs to sleek metal accents.
The HI9275 features an eye-catching oval-cat-eye hybrid frame, striking the perfect balance between vintage charm and contemporary flair. Its sleek lines are accentuated by subtle yet impactful cut-out details on the outer edges, adding a unique architectural element. The iconic ‘H’ logo, delicately integrated on the temple, serves as a testament to Hickmann’s commitment to quality and refined design.
The HI3229 features elegant oval lenses directly connected by a delicate metal bridge, creating an incredibly light and sophisticated aesthetic. As a rimless design, it offers an unrestricted view, merging seamlessly with your facial features for a naturally chic appearance. The slender metal temples further contribute to its refined profile, making it an ideal choice for those who appreciate subtle details and a clean, minimalist look.
